Earthly Insight x Michael Mezzatesta

KPIs – 250,000+ views, 450%+ increase in user registrations, 2x premium subscriber base

To amplify Earthly Insight’s unique position as an AI-powered sustainability platform, Pharos tapped trusted climate educator Michael Mezzatesta to deliver the message in his signature, grounded style. The video’s clarity and authenticity resonated immediately, helping demystify the product and convert interest into action. Within days of launch, Earthly Insight saw a 450%+ spike in new registrations and more than doubled their premium subscriber base. This collaboration underscores how aligned messaging and the right creator partnership can drive not just views—but real business impact.